Digital Branded Playbook PRO
Grow your Business on Facebook and Google using Tempur Sealy approved content. Millennium has a calendar playbook using proven winning ad creatives. The Landing page builds customer profiles, Drives in store traffic, and highlights Tempur Sealy brand selection
What is included in the Playbook PRO Program?
•Facebook Engagement Ads – reaching customers at consideration phase
•Facebook Promotional Ads – reaching customers at time of decision
•Retargeting Facebook Ads
•Weekly reports
•Audience Building – customer profiling/ increase store foot traffic
•Facebook Contest using Form ad to capture emails
•Facebook Events
•Landing page
•Google Responsive Display Ads – targeting people in market for mattresses
•6 Email templates
What is the Digital Branded Playbook PRO?
A Six month Campaign of Tempur Sealy branded Strategic Ads designed to;
Reach “In Market” consumers in the sales funnel.
Grow Awareness of your Store’s Location to consumers.
Build Tempur Sealy Brand Awareness.
How it works?
We run Facebook ads and Google Responsive Display Ads. These Ads build engagement in tandem with National Tempur Sealy promotions.
When can we start and how long does this last?
The Playbook Calendar runs for a 6 month time period. After we receive your info from the form HERE, we will be in contact with you and typically we can launch the program within 15 business days.
What are the key Performance indicators (KPI’s)? How do I know its working?
We send reporting Weekly. To See an example of a weekly report and its explanation click HERE. We use several KPI’s to base success including Engagement, Click thru rate, and Video Views. These terms are defined in the glossary on the Report page HERE.
This Program is Pre Approved through Tempur Sealy Marketing
Facebook Content Examples
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Facebook Contest and Event Examples
Facebook is intelligibly suggesting events based on the user’s network and online behavior.
Facebook Contests build Organic Reach and create retarget audiences
Google Responsive Display Example
Millennium inputs Unique customer info and TSI Brand info, then Google adjusts size, appearance, and format to fit available ad space. These ads are seen by customers who are “in market” for a mattress based on the power of Google targeting.
Landing Page Example
Click HERE to view a sample Landing page. Landing page Key Benefits;
Analytical data to help with retargeting and audience building.
A page to host the Facebook Contest details.
Quick to click directions to your store location(s).
Cohesive branded page that reflects the Tempur Sealy brand guidelines.
Quick view of store hours and click to call feature.
Ready to Start…
Please fill out ALL info so we can strategize the program for your store(s).