Digital Branded Playbook Premium
Grow your Business using Omni channel Marketing & Advertising. Reach customers on 4 channels at all levels of the funnel. Stay Consistent and cohesive with branded messaging to attract customers.
Full exposure at all funnel stages. Awareness, Consideration, and Decision.
Millennium’s calendar playbook uses proven winning ad creatives. We run ads, building engagement while in tandem with National Tempur Sealy promotions.
What is included in the Playbook Premium
•Facebook Engagement Ads – reaching customers at consideration phase
•Facebook Promotional Ads – reaching customers at time of decision
•Retargeting Facebook Ads
•Facebook Contest using Form ad to capture emails
•Facebook Events
•Audience Building – customer profiling/ increase store foot traffic
•6 email templates
•Weekly reports
•Google Responsive Display Ads
•Enhanced Landing page - View HERE
•Google Retargeting
•Google Display ads
•Google Search ads
How it works?
Grow your Mattress Business using Tempur Sealy approved content. We run Facebook ads, Google Display ads, and Google Search Campaigns. Reach customers on 4 channels at all levels of the funnel. Stay Consistent and cohesive with branded messaging to attract customers. We provide full exposure at all funnel stages. Awareness, Consideration, and Decision.
When can we start and how long does this last?
The Playbook Calendar runs for a 6 month time period. After we receive your info from the form HERE, we will be in contact with you and typically we can launch the program within 15 business days.
What are the key Performance indicators (KPI’s)? How do I know its working?
We send reporting Weekly. To See an example of a weekly report and its explanation click HERE. We use several KPI’s to base success including Engagement, Click thru rate, and Video Views. These terms are defined in the glossary on the Report page HERE.
What is the Digital Branded Playbook PRO?
A Six month Omni Channel Campaign of Tempur Sealy branded Strategic Ads designed to;
Reach Customers on 4 unique channels
Reach “In Market” consumers at ALL stages of the sales funnel.
Capitalize on keeping funnel traffic engaged using diverse Retargeting.
Grow Awareness of your Store’s Location and Tempur Sealy product selection to consumers.
Build TSI Brand Awareness.
Boost customer “In Market” decision to shop in store at your location.
This Program is Pre Approved through Tempur Sealy Marketing
Google Banner Examples
What are Google display Ads?
Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.
Google Responsive Display Examples
Millennium inputs Unique customer info and Tempur Sealy Brand info, then Google assembles automatically adjust their size, appearance, and format to fit just about any available ad space. These ads are seen by customers who are “in market” for a mattress based on the power of Google targeting.
Google Search Ads Examples
When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
Build Brand Awareness.
Gain trackable Conversions
Maintain optimal “Top of Page” search results.
Facebook Content Examples
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Email Template Examples
Expanded Landing Page Example
The Expanded Landing page includes all the features from the PRO package Basic landing page. In addition there are additional pages showing the Tempur Sealy product selection which are customized to your store’s selection. Click HERE to see an example of the Expanded Landing page.
Ready to Start…
Please fill out ALL info so we can strategize the program for your store(s).