Digital Branded Playbook
MGD and Tempur-Sealy have been partners for 20+ years. Through this partnership, we offer Tempur-Sealy retailers digital advertising packages at discounted rates. Take advantage of our partnership by utilizing creative content with proven success, and backend analytics to help grow your social and digital presence.
Grow your Business using Tempur-Sealy approved content. Millennium has a calendar playbook using proven winning ad creatives. We run Advertising in tandem with National Tempur-Sealy promotions.
PLAYBOOK
$595/ Month for buying group Members
$795/ Month Regular Price
PLAYBOOK Pro
$1,099/ Month for buying group Members
$1,299/ Month Regular Price
PLAYBOOK Premium
$1,999/ Month for buying group Members
$2,199/ Month Regular Price
Grow your Social Media presence using Tempur-Sealy approved content. We run Facebook ads, building engagement, in tandem with National Tempur-Sealy promotions.
This package includes;
Facebook Engagement Ads – reaching customers at awareness phase
Retargeting Facebook Ads – reaching customers at consideration phase
Facebook Promotional Ads – reaching customers at time of decision
Grow your Business on Facebook and Google using Tempur-Sealy approved content. Millennium has a calendar playbook using proven winning ad creatives. The Landing page builds customer profiles, Drives in store traffic, and highlights Tempur-Sealy brand selection.
This package includes;
ALL Content from PLAYBOOK package.
In addition;
Facebook Contest using Form ad to capture emails
Facebook Events - 2 events over 6 months
Landing page (Example HERE)
Google Responsive Display Ads
6 Email templates
Grow your Business using Omni channel Marketing & Advertising. Reach customers on 4 channels at all levels of the funnel. Stay Consistent and cohesive with branded messaging to attract customers. Full exposure at all funnel stages. Awareness, Consideration, and Decision.
This package includes;
ALL Content from Both PLAYBOOK Pro package and PLAYBOOK Package
In addition;
Google Display ads - shown only to “In Market” Mattress customers.
Google Search ads - shown to bottom of funnel customers searching a Mattress Purchase.
Google Retargeting for both Responsive Display and Display Ads.
Enhanced Landing page featuring product options.
Build your store’s online presence and enhance brand awareness
Generate customer leads using consistent, effective digital advertising practices
Find qualified customers by Targeting in-market mattress consumers
Capture local business by Retargeting customers who have engaged with your ads, facebook page and/or website.
What is the Digital Branded Playbook?
A Six month Campaign of Tempur-Sealy branded Strategic Advertising designed to;
Reach “In Market” consumers at the bottom of the sales funnel.
Grow Awareness of your Store’s Location to consumers.
Build Tempur-Sealy Brand Awareness.
How it works?
Grow your Mattress Business using Tempur-Sealy approved content. We run advertising while building engagement, in tandem with National Tempur-Sealy promotions.
When can we start and how long does this last?
The Playbook Calendar runs for a 6 month time period. After we receive your info from the form HERE, we will be in contact with you and typically we can launch the program within 15 business days.
What are the key Performance indicators (KPI’s)? How do I know its working?
We send reporting Weekly. To See an example of a weekly report and its explanation click HERE. We use several KPI’s to base success including Engagement, Click thru rate, and Video Views. These terms are defined in the glossary on the Report page HERE.
This Program is Pre Approved through Tempur-Sealy Marketing
Calendar Content Examples
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Click ABOVE to View Video on Facebook
Playbook Goals
Growing Brand Awareness of your TSI Mattress Selection
Increasing Brand Recognition to IN MARKET Consumers
Growing Awareness of Your Store Location
Ready to Start…
Please fill out ALL info so we can strategize the program for your store(s).